Primary Producer Services

Odeum provides advice, support and assistance to primary producers. Odeum is owned and run by farmers, so we have extensive knowledge of the entire production process, right through from planting, growing and harvesting your crop, to the transportation, processing and marketing of the end product.

Summary
Our services include designing and implementing:
Growing programmes Advertising and marketing campaigns Product placement and market feasibility studies Value adding processes including a comprehensive range of pre-packaging solutions Customised produce labels with scannable barcodes Full traceability of products, from grower right through to retailer Product branding and labelling Analytical testing of produce to meet the food quality and safety requirements of retailers

Sales and Marketing
Odeum will work closely with you to actively promote the sale of your produce. We will provide you with:
Access to established supply arrangements with major retailers in Western Australia Advance production and weekly supply programmes First class communications and market intelligence Integrity in all dealings and security of payment Act as your advocate in preserving customer confidence in your produce

Value Adding
We will also act as the customer service division of your business to:
Ensure daily customer ordering and delivery requirements are fulfilled Meet customer specifications for pre-cooling, palletising and labelling Decant or repack your bulk produce into acceptable retail quantities Promote an expanded range of product lines which can be developed from your produce (e.g. branded items, generic retail packs, semi-processed items)

Quality Assurance
We will ensure the Quality Assured status of your produce is maintained throughout our involvement in the supply chain
State of the art recieval and temporary storage facilities HACCP based procedures for all post harvest handling Full traceability of your produce Food safety testing and retention samples Pre-cooling, temperature monitoring and chilled deliveries to customers

Please contact our sales team for more information on how Odeum can tailor a custom made solution to meet your individual needs.